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TBF Project:Blog
Posted by Dain, Wednesday, April 20, 2005 1:20 PM (Eastern)
Ever wonder why celebrities' hair is so sleek and healthy looking? Sure, they've got teams of stylists clocking in at hundreds of dollars, but given how often they color and process their hair, why does it look healthier than even virgin hair? The answer is a monthly gloss treatment, which coats the strands of the hair with a clear, semi-permanent gloss.
Well, now it's available for anyone to do at home. L'Oreal has come up with a five-minute at-home treatment for $8.99. Not only does it balance out brassiness and improve color, it adds shine and protection, too. It may be an unnecessary product, but it adds polish—makes your hair color look more "expensive" and well-groomed.
The effect is more dramatic on highlighted hair, of course. The shine isn't blinding, but it's there. But what has surprised me most, is that it completely sleekifies my hair. It's like someone's put a silicone treatment on my hair, and styled it (or blown it out, at least), except that I don't have to worry about build-up, or the silicone attracting dirt, or maintaining the blow out. It's really more a state-of-mind product than anything else—it makes me feel a notch above—but it reduces maintenance time nicely, and I might just have to do this every month, too.
Labels: beauty notes, hair, l'oreal
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