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The Lipstick Page Forums Beauty & Fashion Blog
Bored with MAC

Posted by Colleen Shirazi, Wednesday, August 30, 2006 1:15 AM (Eastern)

There, I said it.

I've been thinking that way for quite some time pinpoint it, this feeling of disinterest began when MAC started cranking out a new collection every--what feels like--two weeks. These "collections" consist largely of limited edition shades, mixed with a few old shades, oh I suppose there are a few new permanent shades now and again but nothing outstanding.

For a beauty junkie, this practice is anathema. Why so many limited edition shades? To this veteran of beauty on the Net, it appears to be nothing better than a device to generate endless buzz about MAC--not to develop brand loyalty by creating extraordinary products.

It wasn't always like that of course. MAC used to be a superlative brand. And still some of their older shades are good. It's just that the juice is gone, the notion of finding that perfect color...the Sophisto, the Permaplum, the Angel, the Tarnish, the Teddy...or formula...Blot pressed powder, Powerpoint eyepencils, Fluidline gel liners, Paints, Veluxe Pearls.

Another gripe is the price. MAC "made their bones" by making department store makeup affordable (or as close to affordable as makeup gets). Now I see MAC has matched prices with Clinique.

In short, whatever MAC used to be...a company that responded to consumer demand (I kid you not, whatever people were complaining about on the beauty boards used to be remedied by MAC within months), with reasonably-priced, long-wearing products in a wide range of colors (most notably, for women with warmer coloring coughs), this company that produced bona fide board lemmings for years, has become...boring. Meaningless. I have no interest in the "next" MAC collection; I cannot even tell you what the "current" collection really is.

I can tell you I've bought two MAC items this year. Correction: I've bought one MAC item this year. It was Strawberry Blonde lipstick from the Catherine Deneuve collection. It's limited edition, so, no matter how much I like it, I can't replace it.

The other item was a Back to MAC (again a remnant from MAC's days of gentility, the idea of exchanging six empty plastic MAC containers for a free lipstick): Spice It Up lipstick.

There are a few things left on my MAC wish list but they're older items I never got around to buying, like Teddy Eye Kohl, Prunella, Powersurge or Buried Treasure, et cetera.

MAC...please, stop with the limited edition collections every two weeks. Go back to doing what you used to do so well: making our every little dream come true.

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Colleen Shirazi continues to blog here: Life of Colleen
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