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Posted by Colleen Shirazi, Saturday, August 19, 2006 4:45 PM (Eastern)
A bit of a shock...I'd ducked into the local Longs Drugs to kill some time, fully expecting the usual "three aisles of Revlon, L'Oreal & Max Factor." But stepping into that store now more closely evokes Berkeley's Elephant Pharmacy (that hall o' Zents, Dr. Hauschka & Kiss My Face) than it does, say, Walgreens.
Longs had moved the entire bath and beauty section to the front of the store and added on a sort of natural beauty products island at its heart. They had Avalon Organics, Alba, Kiss My Face, Jason, etc., all under the watchful eye of Scarlett Johansson (who has a signature collection at L'Oreal now, I was dying to see it, but it was Longs Drugs after all, there was next to nothing left in the Scarlett rack).
Yep, the same Almay, Cover Girl, and other mainstream brands ringed this isle of a natural beauty aisle; still it was intriguing...how much are we, as a society, changing tastes? This...Jason satin body wash...I would have had to shlep all the way to Berkeley to find before--okay, there is a local health food store that has a small but respectable bath and body section, and there is Trader Joe's of course, but these are both specialty shops.
beauty, bath and body, natural beauty products
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