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Posted by Dain, Wednesday, June 20, 2007 12:53 AM (Eastern)
Anyone heard of this? Found it on beautyhabit.com, which harbors obscure luxury brands (always the most fun). It looks ridiculously impressive. I can be awfully jaded about this insignificant thing called cosmetics, but the people who designed the packaging must be even more so, or French. It turns out, it's both. It sometimes really does baffle me how the French have natural but highly inappropriate taste. Maybe we missed out on being colonized by the British, because the British clearly have no taste, so much so that they idolize their one stylish citizen: Kate Moss. But these are handsome, no? They may be plastic jars with labels and lovely scented goo inside, but at least, they are pretty—and they look obscenely expensive (and they most certainly are—if they were cheap, they would look like, well, plastic jars with labels and lovely scented goo inside).
Are these feelings a good guide? Well, no, because you are definitely victim to placebo effect in the highest degree. If you pay that much, you make it as good as you want it to be—unless it does something bad to you, in which case you curse it, because you spent all that goddamn money. The smell, texture, packaging, and copy all come together to provide you a sense of money well spent. For the most part, luxury brands do use better ingredients and concentrated formulae (a little goes a long way), pay more attention to the product.
So why pay more? The truth is, the raw ingredients are often not so nice to use, "cosmetically elegant", as Paula Begoun says. Products need to feel and smell and look good, in order to be good. Efficacy and cost are not the only important factors.
Hence:
I like this combination. It's minimal yet addresses all of my needs, which are that of long, dry hair, including that of styling. For those who prefer a regular shampoo, Opalis Paris provides. Out of nervousness, I might add the Lavande Shampoo for the occasional deep clean (or summer months).
Labels: opalis
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