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TBF Project:Blog
Posted by Dain, Tuesday, September 18, 2007 8:55 AM (Eastern)
"Color stories", or the makeup collections that were originally intended to echo the emergence of new fashion twice a year, are a clever marketing gimmick. There is an automatic appeal to grabbing the newest, freshest colors, hot from the runway. But the careful observer of more than a few seasons will realize, they just recycle the same colors again and again.
There's a difference between what-they-push-as-trendy and actual trends. The former rarely finds expression out of the fashion elite, whose palates are so weary and sophisticated that they can't bear to stick to one or another for more than three months. Some of these inspire actual trends, that which the average woman who reads fashion magazines and tries to be fashionable will, actually, want to wear. Because general, these tend to last for some time, which will inevitably alienate bellwethers of fashion, who will move onto something new. This is why you sometimes see colors you'd never wear, and sometimes see colors you have ten versions of—the companies are trying to appeal to both markets.
There is a third category, actually, women who their own thing, but they don't belong in this article.
So, trendy colors tend to cycle back and forth. Oh, sure, sometimes there are innovations. Quite recently, black nailpolish, once only for goths, was all the rage. Some colors appear every year, pastels for spring, berries for fall, that sort of thing. Others have a somewhat lower frequency, such as the liquid eyeliner and red lipstick that is so current now, or the dewy bronzed look that accompanied everywhere boho chic fashion. Color stories are never really new, but merely, "fresh again".
In the following series, I will attempt one color story at a time, a classic in its own way, when the time is ripe. It is a more useful guide than talking about what's trendy now, the latest collections and suchlike.
Labels: lookbook
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