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The Lipstick Page Forums Beauty & Fashion Blog
Beauty Notes: What is a Google bomb?

Posted by Colleen Shirazi, Friday, February 01, 2008 4:38 PM (Eastern)

I was putting the finishing touches on a pair of earrings today; the design challenge, if you will, was to use the microscopic precious stones you get if you buy a graduated strand. Mine purport to be 2mm in diameter, tiny enough, but I swear some are even smaller. Yet the color is sublime, and, strung together, you get a very nice effect.

Just as I'd finished them, I checked my email and came across a certain publication's article on beauty bloggers. It was...I suppose the word "laughable" came to mind, as the article implied beauty bloggers simply blog, and are then buried in free gifts from various companies. Random figures and terms had been tossed in, such as $50, $500, free trips, gigantic goodie bags, champagne, parties...OMG!!!!!

I was a bit perplexed, wondering how we at The Lipstick Page Forums could possibly position ourselves to receive at least some of this deluge of free cosmetic bliss, but then it occurred to me perhaps there was a rather cynical purpose behind such an article. What better way to get your publication mentioned and linked to, across a wide swath of blogs, than to openly imply such blogs should have little to no credibility (unlike, say, the publication itself)?

Wasn't that once known as a "Google bomb"?

Merchants: please use the Contact Us link at the top of this blog, or at the bottom of every page in The Lipstick Page Forums, to obtain our addresses to send the expensive bribes to. Thank you so much. rotfl


Colleen Shirazi continues to blog here: Life of Colleen
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