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The Lipstick Page Forums Beauty & Fashion Blog
Beauty Notes: Auric Blends

Posted by Joy Rothke, Tuesday, June 10, 2008 1:09 AM (Eastern)

I was reading a thread on Basenotes earlier today on "what I've learned." There were lots of diverse answers, and it got me thinking about what I've learned about fragrances in the last few years. A number of things, but the most important is that expensive doesn't equal good, nor does good have to be expensive. I mean, I already knew this about a lot of things, but I guess I still thought that inexpensive perfumes were, and couldn't be very good.

Auric Blends disabused me of that idea. I first encountered the brand at Longs Drugs and Whole Foods, and bought two of their perfume oils--Jasmine and Black Coconut--for the princely sum of $5.95. (They're usually $7, but Longs was having a sale.) I've worn both of them a lot (sometimes layering) and have got more compliments on these scents than other fragrances ten or twenty times the cost. The Auric oils are deep and very long-lasting on my skin, and if you want to reapply, the 1/3 oz. roller ball bottles are small enough to carry in the smallest purse.

If you're a musk lover, Auric has a number of musk fragrances, and you can't go wrong with their best seller, Egyptian Goddess, a soft floral/powder musk, and a bit of a cult favorite.

They've been making these perfume oils since 1993, headquartered in the tiny Northern California town of Grafton, near Bodega Bay. The oil list is now up to 30 scents, and earlier this year, Auric released a new, four fragrance line called Auric Blends Naturals ($16.95).

The new line is made of one hundred percent natural and essential oils, in a jojoba and Vitamin E oil base. I've sampled all four in the past month. My definite favorite was Tara, with top notes of my favorite rose and jasmine. It's a soft and fruity floral, with a base note of sandalwood that lingers.

All four Auric Naturals have an "inspiration" and a region they're linked to. Tara is the female embodiment of the Buddha, introduced in 7th century Tibet. I'm not a huge fan of spicy scents, but sometimes I'm in the mood for Pele, inspired by the Polynesian goddess of fire. It's got a strong opening cinnamon note, and the drydown on me was patchouli--a note I used to avoid (bad 60s experiences) but I'm learning to love.

Layla, with jasmine, orange flower and Bulgarian rose notes, is a rich and romantic scent. This is a scent for cool evenings, and is inspired by the 12th century Persian love story of Layla and Majnun.

Despite its name, Siren is a fresh and herby fragrance, and good choice for steamy summer days, with notes of lemongrass, sage and thyme.

Samples of all Auric Blends scents are available at their web site.

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